Behind the Amazon.com smile: About this series
It does not, for example, belong to the Washington Roundtable, a group of corporate executives focused on education and transportation issues. Although Amazon recently endorsed Washington's gay-marriage legislation, it did so only after Microsoft and other prominent Northwest companies came out in support.
Last year, for the first time, an Amazon executive joined the boards of the Seattle Metropolitan Chamber of Commerce and Downtown Seattle Association, but he has since left the company.
"Now that they're a major neighborhood presence, they have a lot of employees for whom the quality of that neighborhood is going to be important," said Kate Joncas, president of the Downtown Seattle Association.
In a four-part series, The Seattle Times gives readers a glimpse inside the company.
From the moment Jeff Bezos launchedAmazon.com in a small Bellevue house in 1994, it has cultivated a reputation as the consumer's friend.
Even the company's logo sports an inviting smile.
That obsession with personalized customer service — "If you enjoyed this product, let me tell you about that one!" — has helped Amazon grow into a global behemoth. Last year, sales topped $48 billion and its headquarters, sprawled across nearly a dozen buildings, has remade Seattle's South Lake Union neighborhood.
But as Amazon prepares to turn 18 this summer, its practices are drawing increasing scrutiny, from civic leaders in its hometown to lawmakers around the country, from business partners to labor activists.
In a four-part series, The Seattle Times gives readers a glimpse behind the Amazon smile.
We found that the company is a virtual no-show in the civic life of Seattle, contributing to nonprofits and charities a tiny fraction of what other big corporations give. In the political world, the company's hardball efforts to fend off collecting sales taxes — a key advantage over brick-and-mortar stores — has ignited a backlash in several states. In the publishing world, smaller companies have begun to publicly criticize Amazon's bullying tactics. And in some of its warehouses around the country, Amazon is drawing fire for harsh conditions endured by workers.
The world's biggest online retailer is a minor player — at best — in local charitable giving.
Seattle Times business reporters
AARON JAFFE / THE SEATTLE TIMES
South Lake Union's old, low-slung warehouses have given way to modern, high-tech offices. In this aerial view, Amazon's campus rises at center between Lake Union and downtown Seattle's skyscrapers, but you won't find the Amazon name on any of the buildings. Company representatives didn't even show up for the campus groundbreaking.
Timeline: How the fortunes of Amazon and Jeff Bezos have grown

Click on the image above to explore a timeline about Amazon and its founder, Jeff Bezos.
Part 1: Behind the smile in Seattle
Part 2: A hammer on the publishers
Part 3: Pushing back on sales taxes
Part 4: Worked over in the warehouse
From the editor
It does not, for example, belong to the Washington Roundtable, a group of corporate executives focused on education and transportation issues. Although Amazon recently endorsed Washington's gay-marriage legislation, it did so only after Microsoft and other prominent Northwest companies came out in support.
Last year, for the first time, an Amazon executive joined the boards of the Seattle Metropolitan Chamber of Commerce and Downtown Seattle Association, but he has since left the company.
"Now that they're a major neighborhood presence, they have a lot of employees for whom the quality of that neighborhood is going to be important," said Kate Joncas, president of the Downtown Seattle Association.


